

What does it mean
to be Purple?
Purple is among the rarest colors in nature, reminding us to seek out the “purple-ness” in our haumāna–the things that make each student rare and unique. Maiʻa means banana ma ka ʻōlelo Hawaiʻi. It references the purple flower of the banana tree.

Pukuʻi #779
He maiʻa ke kanaka a ka lā e hua ai
A person is a like a banana tree on the day it bears fruit. One can tell what kind of a person is by her deeds.

Our
Mission
Evolve with every member, idea, and experience.
Move through our work guided by a Hawaiian worldview.
Seek to embody eahou.
On a mission to educate and empower the next generation of culturally grounded, community serving technology makers and problem solvers.
Our
Vision
A world-class Hawaiian institution that sets the standard for excellence in education, innovation, and entrepreneurship in the service of land and people.
Donavan Kealoha
Co-Founder, co-CEO of Purple Maiʻa Foundation

Our Moʻolelo

Purple Maiʻa was founded
by Olin Lagon, Donavan Kealoha, and Kelsey Amos in 2013. At that time the idea was simple: start a nonprofit that teaches Hawaiian kids how to code. But we quickly realized that our hopes for our keiki and our ambitions for Hawaiʻi’s people were much bigger than just coding. We wanted to give ʻōpio the skills, mindsets, and mālama that they need to not only succeed personally but to solve problems for their communities in the 21st century. And we wanted to fundamentally change the perception that there is anything contradictory or unusual about Kanaka Maoli and other people of Hawaiʻi being excellent in areas like technology and entrepreneurship.
You have to start small, fail fast and keep moving.
So we started with one after school tech class at Kūlia All Stars. The next year we had classes at three locations. The next year it was too many to keep track of. And along the way we started projects that intervene for different age levels and in different subject matter. Purple Maiʻa has grown and keeps evolving with every new team member, idea, and experience. But the mission remains the same: to inspire and educate the next generation of culturally grounded, community serving technology makers and problem solvers.
Our Purple
support and impact
We're building more than programs—we're building pathways for people to thrive while serving their communities. Whether you're seeking employment, partnership, or simply want to understand our approach, these resources offer insight into how we work and why it matters.
The Team Behind
Community Impact
Nā Alakaʻi

Donavan Kealoha
Co-Founder, co-CEO

Kelsey Amos
Co-Founder, Co-CEO

Olin Lagon
Co-Founder, Advisor

Nicole Brodie
VP of Operations

Hwee Luan "Abigail" Yap
Controller

Jackie Oshiro
Grants Associate
Board

Kanakolu Noa
Board Vice President

Kawika Burgess
Board Secretary

Andrew Ogawa
Board Treasurer

Forest Frizzel
Board Member

Allena Villanueva
Board Member

Jonathan Vannatta
Board Member
Kula

Mike Sarmiento
VP of Educational Design

Jacqueline Kroupa
Lead Creative Technologist

Ikaika Bishop
Sensor Technician & Educational Specialist

Cerina Livaudais
Lead Education Technologist

Chaney Lopez
Education Technologist

Sarah Balai
Hālau Hekili Education Specialist

Tammy Jones
Hālau Hekili Education Specialist

Joshua Dang
Hālau Hekili Education Specialist
‘Āina Foundry

Victor Lee
Director of ‘Āina Foundry, People

David Pickett
CTO

Joe Baranowski
Managing Director of ʻĀina Foundry, Builders

Keoni DeFranco
Managing Director of ʻĀina Foundry, Venture Development

Jazzy Kealoha
ʻĀina Foundry Program Coordinator

Ashlynn Miyashiro
Data & Business Intelligence Analyst

Madonna Castro-Perez
Business Intelligence & Strategy Analyst

Daniel Richardson
ʻĀina Research & Innovation Lead

Zachary Pilien
Agri-Cultural Data Scientist & Full Stack Developer 1

Jaden Kapali
Full Stack Developer 1

Raul Nohea Goodness
Full Stack Developer 1

Makana Waikiki
Marketing Director

Pōhaikealoha Panoke
Managing Director of Hulihia Labs

Hunter Nahoʻoikaika
Systems & Design Manager

Tre Zamora
Forward-Deployed Engineer
Hawaiʻi Food+ Policy

Janine Mariano
Policy Program Manager

Clyds Bautista Manzano
Program Coordinator

Sydney Haas
Lead Advocate

Brandon Kinard
Lead Advocate

Carlin Rose McFadden
Lead Advocate
Purple Interns

Devin Panalal
Business Administration Intern

Kahala Neumann
Business Administration Intern

Kaimi Victor
Software Developer Intern

Hōkūlani Topping
Software Developer Intern

Jade Hao
Software Developer Intern

Christian Low
Software Developer Intern

Kassandra Chang
Makali'i Metrics Intern

Ryan Lagon
Summer Intern


